Is the Vita-Mix Affiliate Program an Advertising Scam or a Leadership Failure?

April 18th, 2008

As an affiliate files.adbrite.com/mb/images/green-double-underline-006600.gif) repeat-x scroll center bottom; cursor: pointer; color: rgb(0, 102, 0); text-decoration: none; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: -2px; padding-bottom: 2px;” name=”AdBriteInlineAd_affiliate” id=”AdBriteInlineAd_affiliate” target=”_top”>with Vita-Mix Corporation you can earnfiles.adbrite.com/mb/images/green-double-underline-006600.gif) repeat-x scroll center bottom; cursor: pointer; color: rgb(0, 102, 0); text-decoration: none; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: -2px; padding-bottom: 2px;” name=”AdBriteInlineAd_earn” id=”AdBriteInlineAd_earn” target=”_top”> up to 15% commissionsfiles.adbrite.com/mb/images/green-double-underline-006600.gif) repeat-x scroll center bottom; cursor: pointer; color: rgb(0, 102, 0); text-decoration: none; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: -2px; padding-bottom: 2px;” name=”AdBriteInlineAd_commissions” id=”AdBriteInlineAd_commissions” target=”_top”> on all Vita-Mix 5000 or 5200 blenders sales that you submit to Vita Mix Corporation via their online ordering
system or by telephone. The affiliate identification code number that
you get as an affiliate is also known as a coupon code. Win a free Vita-Mix 5200 Blender.

Coupon codes with $ 25.00 discount and free shipping announcements
are advertised as a lure throughout the web and on eBay. Customers use
your coupon code
number to get free shipping worth $ 25.00 when they either call
Vita-Mix for their order or place it online directed to the Vita-Mix
online ordering site through your affiliate link, placed on your own website.

And so you may offer your buyers $ 25 instant free shipping discount on all Vita-Mix 5200 Blender purchases with this coupon code. The coupon code associates the sale to
the affiliate marketer who is supposed to receive the commission. The
company however offers free shipping to everyone also. And because
Vita-Mix Corporation also offers $ 25.00 free shipping to anyone buying
from the company directly anyway, it is perhaps somewhat little lame to
even luring your customers in on a free shipping deal.

It does not give you as a Vita-Mix affiliate an advantage offering a free shipping coupon code to a prospective blender buyer. It is in our opinion in direct conflict with affiliate marketer’s efforts. To get a competitive advantage over Vita-Mix’s own sales efforts, competing with them against their
own free shipping coupon, they suggest that you have some form of a
program offering in addition to the coupon for free shipping. It would
probably be wise to budget that cost into your advertising expenses
with the expectation hat you will get paid every quarter. If the the free item you have to offer, costs you $ 10 each and you sell 10 Vita-Mix 5200
Blenders in a month, then you need to have $ 300 put aside to afford
that campaign.

Win a free Vita-Mix 5200 Blender. And if you expect to actually sell 10 Vita Mix Blenders per month, this is perhaps the top of the peak. Yes, there are some
good methods to do more than that. Plus it will take time and most
likely you need to invest some time and money in order to build your
business and increase sales beyond 10 Vita-Mix Blenders. You may even
consider taking on an affiliate agreement with Blendtec. Blendtec Blenders are in the same quality class as the Vita-Mix Blenders and actually cost slightly less.

You might want to consider free articles, free
recipes, etc, to entice the sale. Some successful Vita-Mix blender
sales affiliates have restaurants or herbal shops and health related
stores. But Vita-Mix does not allow cash rebates or advertising on eBay if you are an affiliate.

Vita-Mix is also very strict with trying to
protect its trade name(s) and trademarks. In an interview we were told
that it is a trade name or trademark violation when using the Vita-Mix
name without the permission of Vita-Mix on eBay. The company does not
want its affiliates or anyone else who is selling a vita mix blender
advertise its name on ebay. But Vita-Mix has hundreds
of linked eBay advertisings itself, selling $ 25.00 free shipping
coupons and even off-loads its refurbished used equipment on ebay. We
might add, the 25$ free shipping coupon was argued by Becky Prince that
it should not be sold because it is unfair to buyers.

During 3 sales occasions our customers ordered a
Vita-Mix Blender with our affiliate marketer coupon code directly at
the Vita-Mix Corp. Our customers called us with requests for refunds of
the coupons we sold them for $ 1.50 each. According to our customers,
Vita-Mix Corp offered them the free shipping telling them that no
coupon code is needed. Perhaps this was to avoid having to pay the
commissions or the sales reps wanted to take credit. Vita Mix Corp did
not comment to our allegations.

Is it that Vita-Mix Corporation is scamming
numerous people into the affiliate program to gain free advertising? Is
it an inability of seeing the conflict they create between affiliates
and their own sales agenda? You might think that smart, intelligent
people that sell an incredibly well built machine would recognize
immediately that a program has serious and flawed conflicts. The
organization could be held liable for scamming people into advertising
for them and then not compensating them for their sales efforts. It may
not be exactly that, but at least it surely looks like it.

Well, not all is as bad as it looks. We are certain that many Vita-Mix Affiliates have had good
experiences selling Vita-Mix blenders and receiving commission checks
every quarter. They may not know however that one or two of their sales
were not compensated. You see, there is no way to know that you sold a
Vita-Mix Blender unless you have a method in place to control your
Vita-Mix Blender Sales and unless you know of really every single
attempted purchase sent to their sales system via your website. At the moment, at the beginning of the 21st Century, the computer age, Vita-Mix does not offer an ctive account log-in where you can check your account status, at least at the
time. And there are no specific plans to have one system up and running.

In an interview with Becky Prince, Sales Manager of Vita-Mix, she said that about 20 affiliates with
Vita-Mix are actively engaged. The rest, over 3000 are apparently only
semi active. That might mean that 3000 sell 1 machine every 2 years or
each year, and the 20 do the majority of the affiliate program sales,
while the majority of the revenue comes from road shows, inbound calls
from other advertising, and from Sam’s Club or CostCo sales. That is
another conflicting issue: CostCo and Sam’s Club get to sell the
Vita-Mix 5200 at $ 394.00 while the affiliates have to charge $ 449.

We started our affiliate marketing activities with
Vita-Mix Corporation December 2007 and sold immediately that same month
12 Vita-Mix 5000 Blenders. It was not a good month at all for us. We
cheated ourselves to he 12 sales by advertising on eBay and
inventorying Vita-Mix Blenders so quasi. The eBay fees robbed us of
about 50% of our commissions and we had to pay them in advance. And we
also did some deals with Canada in order to meet competitive advantage.
Canada is however a big No-No as an affiliate.

Back to our 12 sales in December 07. Vita-Mix Corp
thought we kicked butt. December 2007 was the last month of the final
quarter in 2007 with next commission payouts scheduled beginning of
January 2008. In January 2008 we were congratulated that we made it to
the top 20 with our sales effort of 12 Vita-Mix 5000 units. What does
this mean to you? Our additional question to that is: What’s wrong with
that picture? Is it perhaps that it takes 12 sales per quarter to make
it to the top 20 Sales Affiliates? Is the Vita-Mix affiliate program
then working well?

To the above findings, it is perhaps also
intriguing to note that the Vita-Mix Affiliate Program has rules and
policies that each Vita-Mix Affiliate must abide by. We intended to
keep the rules. Becky Prince
emphasized that the rules and policies are there to be fair to all 3000
affiliates. In our opinion their affiliate marketing campaign does not
work well. Yet the company wants to keep its policies in place that
don’t work for the majority. Is that a smart move? Again, these are
intelligent people, highly successfully having developed a top
high-performance blender. Does that mean there are perhaps other
motives behind the scene?

We
allege that company appears not having any interest in building its
Affiliate Program but rather just get free advertising. Or, perhaps,
they are incapable of building a satisfactory and mutual relationship
between them and their affiliates.

Hopefully our blog is going to help us all to
reach some positive collaboration with Vita-Mix and hopefully new
affiliates, and those 3000 that haven’t quite made it to success are
coming up with a method that will surely work for them. It is not an
easy task to manage multiple sales channels for a company. Affiliate
marketers should however not become victims to organizational
misbehaviors of such as it appears with the Vita-Mix Corporation, and
perhaps others.

The next thing that Vita-Mix must do is to get a
working account log-in system for affiliates to check their sales.
Regardless, be aware of historic actions. Normally a wolf in sheep’s
clothing is still a wolf.

We wish Vita-Mix and its fantastic High-Performance Blender 5200 much success.

Comments and additionally shared experiences are
welcome. We are open to learn the opposite. All of our statements and
allegations that may consequentially lead to legal action against
Vita-Mix are evidence. Nothing said or stated herein has been
fabricated and can be proven in a court of law. It is not our intention
to harm Vita-Mix Corporation. We desire to dig up the truth and we are
hopping for some fire.

Thank you!